Tulisa launches her fashion range with pop-up shop... but who's that girl behind her?
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And unlikely fashion icon Tulisa Contostavlos certainty looked thrilled as she opened a pop-up store for her new collaboration with Bank, entitled TFB.
However, as the X Factor judge, 24, posed up for photographers in front of a huge billboard advertising the range, people could have been forgiven for wondering if there was a totally different person in the poster.
Wild thing: Tulisa shows off one of her new designs at the launch of her Tulisa for Bank pop-up store in Westfield, West London
Who's that girl? Tulisa appears to have been heavily airbrushed in the Bank billboard behind the singer
The North Londoner appeared to be heavily airbrushed in the images for her new range, making her look incredibly different from the singer standing just inches away.
The launch of the pop-up was hosted by Irish presenter Laura Whitmore, with Tulisa being supported by one of her X Factor protogees Ella Henderson.
Surprisingly, there was no sign of her other acts Lucy Spraggan or Jade Ellis.
I now declare this boutique... open! Tulisa cuts the ribbon
Bookies favourite: Tulisa was joined at the launch by one of her X Factor acts Ella Henderson
Taking to her Twitter at the launch at Westfield in White City, West London, Tulisa said: 'Thanks 2 every1 that came down 2 my TFB clothing line launch! What a turn out! Much love xx.'
Tulisa said: 'In the past I wasn’t that interested in fashion, but being on The X Factor has made me become much more aware of own my personal style.
'To me, fashion is about having fun and experimenting and wearing what makes you feel good. Girls often ask me where I get my clothes so I thought I’d create my own collection, something that’s fun, feminine, full of attitude and that reflects my personality.'
Hands on: Tulisa turns shop girl as she serves two young customers as the store
Too much Photoshop? Tulisa's features looked heavily airbrushed on the bags too
Tulisa enjoyed designing the first range so much that she is already planning her second collection with Bank, which is expected to extend to shoes.
Meanwhile, aside from her X Factor duties and new fashion range, Tulisa is also plugging her autobiography and her new single Sight Of You.
Sight Of You - the second release from her debut solo album - is due to premiere on radio stations on Friday.
Would you like it gift wrapped? Tulisa looked at home behind the till
Leggy: Tulisa was joined by TV presenter Laura Whitmore
Cut out dress, £50, TFB by Tulisa for Bank. The range is available to pre-order from www.bankfashion.co.uk from Friday 18th October
The skater dress, £45, and playsuit, £38, are fun and flirty and should be worn with bags of Tulisa-style attitude
This animal neon dress, £50, is typical of the fast fashion ethos of the TFB by Tulisa for Bank collection
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2219858/Tulisa-launches-fashion-range-pop-shop--whos-girl-her.html#ixzz29h5eZHVX
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